Optimize and personalize the customer experience across your most valuable owned channels—email, web and mobile.

More than half of marketing executives plan to invest in solutions for providing a seamless customer experience. But the challenges are significant: poor quality customer profiles, a lack of understanding of messages and offers that will resonate with customers, and the inability to deliver personalized messages and experiences.

With Sailthru, you can coordinate 1:1 personalized product and content recommendations to individual consumers across your digital channels, personalize acquisition tactics, serve personalized upsell and renewal messages, and more.

“Sailthru has proven to us that email marketing can be significantly improved and now with their cross channel capabilities, we’ll be able to further increase revenue and profitable growth by providing a better customer experience across all channels.”

Increase customer lifetime value and easily advance segmentation.

Imagine how your marketing would change if you knew what every individual customer or reader would do next—who would purchase, how much would they spend, and what specific products will they buy? Who might generate large volumes of pageviews, open email newsletters—or even opt-out?

Using predictive analytics to drive segmentation far outperforms recency, frequency and monetary value (RFM) models—both in accuracy and speed. With Sailthru, you can easily identify your most valuable customers and readers using our predictive analytics capability.

“Sailthru isn’t just a technology company; it’s a competitive differentiator. Predictions Manager is just one example of how they make modern marketing easy. No one else can match this.

Go beyond surface metrics to understand the revenue impact of your marketing decisions.

More than 60% of marketers use email open rates to determine the effectiveness of their email marketing. Most fail to go deeper than opens and clicks in their analysis because of the challenges faced in bringing together multiple data sets, and the time it takes to surface insights that impact revenue.

With Sailthru’s real-time campaign statistics and long-term cohort measurement, you’ll go beyond short-term metrics to track what truly matters to your business.

“We use Retention Analytics to understand the value of customers we acquire over the long-term, and how that value changes based on our marketing. We’re simultaneously improving value from retained customers and able to evaluate acquisition sources for audience quality.”